Pinterest and the Benefits of Using Tailwind to Increase Traffic to your Teachers Pay Teachers Store

Maybe you have heard of Tailwind and maybe you haven't. To set the record straight, it is not a wind blowing in the direction of travel of a vehicle or aircraft or a wind blowing from behind. It is a Pinterest and Instagram Marketing, Scheduling and Analytics Tool.

I was first introduced to it on the Teachers Pay Teachers blog. Since I use Pinterest, I am always pinning new ideas, teaching strategies, Ohio State stuff (Go Buckeyes!), ideas for my college classes, etc., I decided to try using Tailwind instead of individually pinning each resource from my TPT store or blog. Before deciding if the paid plan was right for me, I was able to schedule up to 100 pins on Pinterest for free . What was nice is that there was no time limit on that free trial! It allowed me to schedule up to 100 pins on Pinterest while I could watch my analytics and the number of repins my items were receiving before deciding if the paid plan was worth the money.

I saw several benefits right away! More traffic was coming to my Pinterest Boards as well as to my Teachers Pay Teachers Store. I therefore decided to invest in Tailwind.  I am aware that pinning everything all at once isn’t ideal; consequently, it is important to space pins out a little so I'm not overwhelming my followers. Pinterest has even suggested that too much pinning in a short time period could be viewed as “spamming”, potentially hurting my rankings in search results and feeds. With Tailwind, I have the ability to create my own posting schedule, and I can use interval pinning to space out my pins so "spamming" doesn't happen. I can set a time period between when each image that is pinned anywhere from two days to 90 days apart. Tailwind even gives me the best times and days to post.

Here are some ways I am currently using Tailwind:

1. To schedule pins
2. To know when the best time to pin by using the Smart Calendar
3. To schedule multiple pins to different boards at the same time
4. To use interval pinning
5. To use Smartloops - They let you automatically repin the same type of content to specific boards without having to revisit them. 
6. To use the Tailwind Analytics - to know which are my best pins and where my repins are going
7. To find my best pins using Pin Inspector
8. Create new pins from scratch using Tailwind Create - I use this all the time to take an old, outdated pin and remake it into a new pin. You just add your images, and it will create hundreds of pin designs that you can choose from and instantly schedule into your Tailwind queue.
9. Use Ghostwriter AI to rewrite and personalize your pin descriptions

Even though I haven't tried these features, you can also:

1. Create a personalized marketing plan.
2. Create an email list so you can send and receive emails.
3. Customize your profile.

I know this sounds like a long advertisement for Tailwind, but I am so excited about the many benefits and results of this service, I just had to share it with you, my readers. If you are interested in joining Tailwind, I have a Tailwind tribe called Math Counts where any teacher who teaches kindergarten through high school can post math resources for free. Each person in the tribe adds their own pins in the queue. Once you see the pins in the queue, you can add them to your scheduled pins in Tailwind so your resources keep getting re-pinned to different boards. Tailwind has said that you do not have to be a paying member of Tailwind to be in a Tribe. Here is the link if you are interested in joining Math Counts. Just copy and paste it into any search engine.

https://www.tailwindapp.com/tribe/join?h=eYO2Fvg6qtxnGj

If you decide to join my tribe (which costs you nothing), you will also get a free month ($15 credit) if you ever decide to join the Plus plan. Most bloggers only need Tailwind Plus, which costs $119 per year when paid annually. If you choose to pay monthly then it costs $19.99 per month, or $240 per year. Note that Tailwind’s free trial lets you schedule up to 100 pins and 30 Instagram posts to test the platform before paying.

Getting started with Tailwind is easy. In the members area are five training videos that walk you through everything step-by-step and in much more detail than this blog post. There’s also an in-depth FAQ section, and if you get stuck with anything, their customer service is responsive and helpful. All I can say is that it makes running my Pinterest account much easier; I can be more strategic in my Pinterest marketing efforts plus it saves me a ton of time!  I hope you will check it out.