Now there's the rub. Who wants to read about math? Who even likes it? Many, many times I have heard a parent of one of my students say, "I understand why my child cannot do math. I was never very good at math, either." Right! So you weren't good at reading; so, your child should be illiterate? So you don't like to play sports; so, PE should be optional? I don't think so.
My goal in life is to make people, students, adults, children, comfortable with math; to see its value; to learn to at least like it. After all, there isn't a day that goes by that you don't use math in some form. Did you read a clock today? Did you buy something with money? Did you go to the home improvement store to buy paint? Did you cook or keep score while you played a game? That is all math. Useful - right?